Yahoo (NASDAQ: YHOO), he says, is "a complete joke," Google (NASDAQ: GOOG) is "a cult," and Match is "dying." Says Mark Brooks, a marketing consultant who has advised Frind since 2006, "I've never known anybody so competitive.
He always says exactly what he thinks." With friends and family, Frind expresses affection through playful pranks.
When I ask him to talk about what he does with the 23 hours a day in which he doesn't work, Frind struggles to answer and then looks helplessly at Kanciar.
She offers a few suggestions -- video games, ski trips, walks -- then tries to focus his energies.
"We're trying to convince Max that we're interesting," she says sweetly.
That's not easy for Frind, who seems most comfortable with the world at arm's length. "And he doesn't like conflict." Frind prefers to remain a silent observer of others, who then constructs arguments and counterarguments about their motivations.
His hometown, Hudson's Hope, is a cold, isolated place not far from the starting point of the Alaska Highway.