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If the domain has a good sending reputation new IPs may experience a faster ramp up time.

A new IP can expect to be fully ramped within a couple of weeks or sooner depending on volume, list accuracy and as long as their junk email complaint rates are kept at a minimum.

Smart Screen® email filters are influenced by a number of factors related to the sending IP, domain, authentication, list accuracy, complaint rates, content and more.

Of these, one of the principal factors in driving down a sender's reputation and deliverability is their junk email complaint rate.

Some of the deliverability issues are the result of sender-based software configurations.

Last modified 09-Aug-2018 00:17