As we shift toward more high-end work while still employing 12 full-time installers, it’s really hard to keep all the crews busy with high-end custom work every day.That leaves a lot of what we call “hang-and-bang” work (challenging enough for someone to want professional installation, but not exactly brain surgery).
Retail sales were down 14 percent year on year, and CEO Bracken Darrell has announced plans to take "decisive action" on the "unacceptable" results.
And he's not kidding — the company has "initiated the process" to divest itself of its Harmony remote control division, along with its security video camera business.
The custom work, on the other hand, calls for critical thinking and problem solving at every turn.
As a result, we’ve ended up with two to three highly talented installers who are the “custom” guys.
The end is nigh for that price point, and that’s OK. The lesson in the conversation with Steve is we’re constantly climbing to a higher rock and we can get there one of two ways: ascend on our own, or have the tide sweep us up there. As we consider different product categories and where they’re headed long term, it’s clear the high end of the market will continue to value professionally designed and installed technology systems the longest.