" Where do your eyes go when you read articles on the Web? Well, we've got some answers for you, because this topic has been studied. Then the upper left corner of the screen gets special attention, probably because that's where people expect to find the very best stuff.Turns out that the upper left quarter of the screen gets the most attention, according to the Eyetrack III research of The Poynter Institute, the Estlow Center for Journalism & New Media, and Eyetools. And the right-hand and lower part of the page almost always gets less attention.If you want to read about the latest in cool tricks, check out Poorly placed ads, such as banner ads down at the very bottom of the page, might have a click-through rate of about 2.3% on a good day.
Here's another trick (it doesn't work on all sites): Abandon the border and match the background color with the background color of the site.
I have seen it work wonders on lots of sites - so give it a try!
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They are influential, this means they have got influence over others.