Part of the problem is that most of the games aren’t just extremely niche, they’re erotic 18 products and as such difficult to market.
While BL game DRAMAtical Murder flourished in popularity on Tumblr, licensing problems means nobody has taken advantage of the audience. Last year Manga Gamer, a publisher usually known for its 18-and-older fare aimed at men, announced that they've licensed and are translating two new titles in an attempt to appeal to underserved audiences, mainly women and queer men. , slated to release on Steam, and the other is unique 18 boys love game, No, Thank You!!!
In general, comics made by gay men for gay men have completely different aesthetics and conventions than Boys’ Love for women, as can be seen in Fantagraphic's fantastically informative collection Massive: Gay Erotic Manga and the Men Who Make It. attempts to balance both audiences’ tastes in an intriguing way. you play as amnesic Haru, who is an exclusive top to his partners, whereas traditionally in BL games you'd be playing as a bottom.
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Generally you meet several characters, and will have to choose one to court.
In Japan, dating sim characters are referred to as “capturable” -- whether that means you capture their hearts or their bodies depends on the game.
The Niflheim is probably one of the best free-to-play mobile otome game examples that I can give.
The game has a bold art style with intense flourishes, and while you play as a Shadow Every-Girl, all your your potential partners range from bratty kings to zombies to ghosts.
NTY also features a cast of targets with a much wider range of body types than found in typical BL games, with some of the men well past middle age and even body-hair toggle options for different preferences.