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Meanwhile, provisions such as requiring government media, funded out of public money, to give fair coverage and equitable access to opposition parties, help ensure appropriate media behaviour during elections.

The media have traditionally been understood to refer to the printed press as well as radio and television broadcasters.

A prime concern of media coverage of elections is the right of voters to full and accurate information, and their rights to participate in debates and dialogue on policy matters and with politicians.

Inherent to this task is the entitlement of parties and candidates to use the media as a platform for interaction with the public.

It discusses how media mapping, audience research and message development are crucial to this task and explains media relations strategy in relation to the electoral cycle.

Last modified 05-Sep-2018 11:00