In December 2012, Snapchat added the ability to send video snaps in addition to photos.By holding down on the photo button while inside the app, a video of up to 10 seconds in length can be captured.Nevertheless, according to survey studies conducted in March 2016, the personal oriented messaging was still being accessed by users more than the publicly offered content that was being presented.
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The application was relaunched two months later under the name Snapchat.
Snapchat evolved into a mix of private messaging and public content, including brand networks, publications, and live events such as sports and music.
When, in April 2011, Spiegel floated the product idea in front of his class as a final project, the classmates focused on the impermanent aspect of the potential product, and balked at the thought of temporary photos.
Murphy was eventually brought into the project to write the source code for the application, and Picaboo first launched as an i OS-only app in July 2011 from Evan Spiegel's living room (who was still staying at home with his father when not away at school).
After a single viewing, the video disappears by default.