Sure, certain online payment providers deliver the frontend ready-made for you, but you give up control over the look and feel of your checkout page.
And with all of the online scams and horror stories out there, it’s perfectly reasonable for folks to be skeptical when faced with a checkout page that’s different from the website they were shopping on.
Similar to when you’re building an email list, you want to limit the amount of information you request to the essentials!
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Your checkout page is where window shoppers become paying customers.
It’s easy to slap Pay Pal on your site and call it a day – but if you’re serious about making it easier for your customers to pay and increasing sales for your business, you will want to have full control over the entire checkout process.
For instance, a good combination would be to allow direct bank transfers and payments from all major credit cards.
In the end, it all depends on who you’re catering to.
It also pointed out that many customers don’t understand why they need to sign up to buy a product when brick and mortar stores don’t require an account to buy from them.