Many almost-identical programmes have established themselves in Europe (mainly on Hot Bird) since 2001, and in the United Kingdom (mainly on Sky) since the beginning of Babestation in 2002.These mainly aim for profits, at the expense of production values, which are rarely high.
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In the UK Ofcom classes TV programs which encourage viewers to call presenters live on a premium rate telephone number as advertisements and the regulations applicable to advertisements apply to these channels rather than the rules for editorial content.
This restricts what may be said and shown on-air on unencrypted channels more stringently than if the content were a normal program.
However regulation of adult TV channels has not been devolved to the Advertising Standards Authority. However, this was not quite the same format as the one currently used in Europe, where the focus is more on the phone calls, and profit made from them.
Regulations forced the channel to remove nudity from its daytime shows from 2008–09 onwards; the adult program now begins at 11 pm CET and lasts until 3 am.
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